Phil Callihan – Publisher AKA Blue Leader
Drew Montag – Basketball Editor
Clint Derringer – Football Editor
Dell Callihan – Photo/Video
Lance Callihan – Social Media Strategist
Ryan Callihan – Photo/Video/Social Media Strategist
Andy Andersen – Emeritus
Hi,
I’m writing on behalf of ESPN’s Joe Lunardi and his new book: Bracketology: March Madness, College Basketball, and the Creation of a National Obsession (Triumph Books, March 2, 2021). Lunardi delves into the early days of Bracketology, explores how the phenomenon has evolved and dispels the myths behind the process.
I hope you’ll consider helping to promote the book with a review, excerpt or interview with Joe to discuss Wolverines hoops and preview the NCAA Tournament. I’m happy to provide advance review materials. Feel free to read on below for more information. Thank you for your time.
Best,
Sam
The NCAA Tournament has become one of the most popular events in the country, consuming fans for weeks with the run to the Final Four and ultimately the crowning of the champion of college hoops. Each March, millions of Americans fill out their bracket in the hopes of winning their pool. But there is no true Madness without the oft-debated question of which teams should be seeded where, from the Power-5 Blue Blood with some early season stumbles on their resume to the mid-major that rampaged through their less competitive conference season. Now, the inventor of Bracketology himself, Joe Lunardi, is here to reveal the mystery and science behind his process. While going in depth on the ever-evolving Bracketology formula, Lunardi compares great teams from different eras with intriguing results, talks to the biggest names in college basketball about their perception of Bracketology (both good and bad), and looks ahead to the future of the sport and how Bracketology will help shape the conversation.
I have been reading a lot of your content this week and listening to some of the older podcasts. Very impressive content, all around.
I am with PointsBet and I would like to discuss a partnership. Not only would we like to advertise with UMGoBlue, we would also like to explore exclusive sponsorship of the podcast, special promo codes for your readers, and special VIP tickets/trips for a bowl game (or playoff game). Let me know if you would be interested in a discussion.