"...Based upon a deathless loyalty to Michigan and all her ways; an enthusiasm that makes it second nature for Michigan Men to spread the gospel of their university to the world's distant outposts; a conviction that nowhere is there a better university, in any way, than this Michigan of ours."
NIL has made Michigan players richer, of course. It has also made the program better. Rather than fraying the team’s culture, NIL has reinforced it. In the past two years, the Wolverines have played harder, with a hyperfocus on team performance. They have grown closer. Their bonds with one another and the fan base have strengthened.