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How a midlevel school became The University of Adidas at Louisville

The story involved a different blockbuster deal between Adidas and Louisville -- one that had played out in the shadows but was now being revealed by the U.S. Department of Justice, in New York City. That morning, the FBI had announced a sweeping corruption investigation into college basketball. In one of the most explosive allegations, Adidas employees -- colleagues of the same people who were gathered in the gym -- had paid a $100,000 bribe to a blue-chip recruit's family.

http://www.espn.com/espn/otl/story/_/id/21710106/louisville-athletic-director-tom-jurich-leveraged-big-deals-build-university-sports-powerhouse-only-watch-burn-amid-charges-excess


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