That’s a fraught calculation, but not an impossible one. Let’s use college football quarterbacks as our case study. With the advent of advanced analytics and public disclosures about universities’ athletic department income, we can begin to approximate what each quarterback is worth to his university. Heisman Trophy-winner Jameis Winston of Florida State University, for example, is worth an estimated $3 million more than the average college quarterback. In his time at Stanford University, Andrew Luck was worth even more.