ANN ARBOR, Mich. -- University of Michigan football coach Brady Hoke announced Tuesday (March 25) the hiring of Justin Dickens as the director of football operations. Dickens spent the past three seasons (2011-13) as Michigan’s public and media relations director for the football program. Prior to joining the Michigan Athletic Department in May 2011, Dickens spent seven seasons with the Indianapolis Colts organization. He was an intern during the 2004 season before being hired as an assistant in 2005. Dickens spent two years as an assistant (2005-06) prior to his promotion to manager of publicity for the final four-plus seasons (2006-10). During his time with the Colts organization, Dickens coordinated the team's public relations efforts, including interviews, the production of written content and oversight of www.colts.com. He worked with coaches Tony Dungy and Jim Caldwell and quarterback Peyton Manning. He helped coordinate the team's PR efforts during Super Bowl XLI and XLIV in Miami, Fla. Dickens was a graduate assistant in the athletic communications office at the University of Georgia (2003-04) prior to joining the Colts organization. He was the primary public relations contact for women's soccer, men's and women's track and field and cross country programs and assisted with the nationally ranked football program and men's basketball team. Dickens earned a bachelor of science degree in public relations from Austin Peay State University in 2003. He completed work on his master's degree in education (sports management) from Georgia in 2004.